Digital Brand Manager

About Us

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…

the role

As Digital Brand Manager, you’ll report into the Brand Marketing Controller [who reports into the Brand Director] on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office.

You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget

D&I Statement

itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.

the ideal candidate:

• Proven success in developing and executing SEO strategies to ensure high website visibility
• Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders
• Proven experience managing relationships with SEO agencies
• Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube
• Comfortable with cross-functional collaboration and coordination
• Highly organised with exceptional attention to detail and accuracy
• Proactive with a flexible ‘can do’ friendly attitude
• Commercially driven and results orientated
• Previous FMCG experience

key responsibilities:

· SEO & Website Management

o Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy

o Own the relationship with our SEO and website/CMS agencies

o Work closely with the itsu [restaurant] digital team to coordinate at a group level

· Paid Social & Influencer Campaigns

o Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns

o Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns

o Coordinate with our digital agency on deliverables, timelines and approvals

o Evaluate post campaign performance

o Ensure content aligns with brand guidelines and campaign objectives

· YouTube Campaigns

o Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation

· General Campaign Management

o Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website

o Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary

What We Offer

• Competitive salary
• Competitive bonus scheme
• 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
• Health insurance
• Company pension scheme
• Hybrid working (1 days wfh)
• Opportunity to work from abroad
• 50% employee discount in itsu shops
• Free itsu lunch
• Discounts at major retailers
• Salary sacrifice cycle and electric vehicle schemes
• A sizeable training budget to support your ongoing development