Assistant Digital Brand Manager
Itsu Grocery
The role:
As Assistant Digital Brand Manager, you’ll report into the Brand Marketing Controller [who reports into the Brand Director] on key projects and high impact campaigns to drive brand awareness & growth in the UK. The role is based in central London with four days in the office.
You’ll have the opportunity to make your mark on a range of initiatives including our SEO, GEO and website strategy alongside our YouTube campaigns.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.
The ideal candidate:
- Proven success in developing and executing SEO and GEO strategies to ensure high website visibility
- Track record of measuring the impact of SEO and GEO activity and reporting clearly to senior stakeholders
- Proven experience managing relationships with SEO and website agencies
- Comfortable with cross-functional collaboration and coordination
- Highly organised with exceptional attention to detail and accuracy
- Proactive with a flexible ‘can do’ friendly attitude
- Commercially driven and results orientated
- Previous FMCG experience
Key responsibilities:
- SEO & AI visibility
o Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO, GEO and website strategy
o Own the relationship with our itsu grocery SEO agency
o Coordinate with the itsu [restaurant] digital team
- Website management
o Own the relationship with the itsu.com/grocery website development agency
o Responsible for creating and updating all itsu.com/grocery pages globally [UK, EU and US]
- Retailer product page management
o Manage and coordinate the briefing, uploading and updating of itsu grocery product pages on retailer websites
- YouTube Campaigns
o Support the Brand Marketing Controller with campaign execution, asset development, measurement, performance analysis and optimization
- General Campaign Management
o Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
o Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
o Assist on paid social and influencer campaigns where neede
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
