Assistant Brand Manager [FTC]

Itsu Grocery

LondonCompetitive + bonusFull timeTemporary

About Us


itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.


itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…


The role

  • Support Brand Managers with internal sell-ins & rollout of marketing/NPD slides. Attend and present at buyer meetings for Ocado, Convenience & Whol/High St/Trav channels.
  • Trade Marketing Non-grocery: Manage all trade marketing activity with NAMs and BMs for Ocado, Convenience & Whol/High St/Trav. Support in defining appropriate levels of trade marketing spend and budget for channels within brand planning/budgeting process, signed off by Marketing Controller. Conduct full reviews and make ongoing recommendations for optimisation and improvement.
  • Field Sales: Oversee field sales activity [marketing-led] working with sales & business development team to implement & forecast spend.
  • Business Reporting & Insight: for non-grocery channels, staying on top of industry news [with a particular focus on marketing/trade marketing/consumer behaviour. Manage loyalty initaitives for the team, identifying areas for investment & reporting back on new opportunities.
  • Budget management- Manage Ocado, Whol/High St/Trav [incl. new business] spend with monthly reviews and reporting


D&I Statement


itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.


When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.


What We Offer

  • Competitive salary
  • Competitive bonus scheme
  • 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
  • Health insurance
  • Company pension scheme
  • Hybrid working (2 days wfh)
  • Opportunity to work from abroad
  • 50% employee discount in itsu shops
  • Free itsu lunch
  • Discounts at major retailers
  • Salary sacrifice cycle and electric vehicle schemes
  • A sizeable training budget to support your ongoing development